Marketing my film

My film will be marketed in a few ways. It will be marketed on billboards and advertisement boards around town. It will also be marketed by readers of the novel it was based upon, hinting some fans of the book would come see the novel based book. The will be a London premier in Leicester Square in the Summer of 2012, with radio stations hosting the key actors, as well as the author of it.
Website- www.themissingfilm.com
Twitter- @themissing
Facebook- www.facebook.com/themissingfilm

Certificate of my film

My film would hold a 15 certificate as it has scenes of drug use. However, my film will not show too much drug use as the plot of the film is merely not about drugs, but about the relationship between a father and his son. On the other hand, my film contains strong uses of language quite frequently and may upset some viewers. The strong language is used to allow anger to flow frequently. There are scenes of fighting, which some viewers may find offensive in different ways to others, but as it is a broad certificate, a 15 would be suittable.

Potential Film Companies

Paramount Pictures
Columbia Pictures
Castle Rock Entertainment
New Line Cinema
Vivendi Entertainment
British Lions Film
MGM- British Studio

Potential Tag-lines for my film

Nothing is permanent

A place where you couldn't call home anymore

The truth speaks what the mouth could not

A distraught mans worst enemy is himself

There is no easy way out of a bad situation

Never regret regrets

Pain is temporary

Tag-lines for existing drama posters

Types of Melodrama Genre Film Tag-lines

Million Dollar Baby

Beyond his silence, there is a past. Beyond her dreams, there is a feeling. Beyond hope, there is a memory. Beyond their journey, there is a love.

Brokeback Mountain

Love Is A Force Of Nature

Forrest Gump

Life is like a box of chocolates...you never know what you're gonna get.

Far From Heaven

It's time to stop hiding from the truth.

My Dog Skip

Every family needs an optimist

The Sixth Sense

Not every gift is a blessing

American Beauty

…look closer

Schindlers List

Whoever saves one life, saves the world entire.

Shawshank Redemption

Fear can hold you prisoner, hope can set you free

The Pianist

Music was his passion, survival was his masterpiece

Saving Private Ryan

There was only one man left in the family, and the mission was to save him.

Teaser Trailer Locations

Filming my teaser trailer was rather tricky due to my location spots. I chose to host my teaser trailer down my road in an alley way. This was used in the day and at night in rainy conditions to add an un-welcomed feeling. The alley way is quite a scary place so i felt i needed to film down there, despite the weather conditions. The shot of the young boy smoking was filmed in my garden to show what teenagers do to act rebellious. This was a real life situation as the boy was smoking without his parents knowing. The shot of the dad in a park was filmed in Farringdon to show the working relationship between the dad and the son. The rest of the footage was filmed in my house to add a domestic texture to the movie.

Teaser Trailer Sound Effects

The only sound effect i used apart from voice overs was a reverse cymbal then forward cymbal all in one go.

References

Website for movie-
www.themissingfilm.com

Twitter-
@themissing

Facebook-
www.facebook.com/themissingfilm

Cast and Crew for Poster and Teaser Trailer

Director- John Madden
(Shakespeare In Love)

Producer- Richard Eyre
(Notes On A Scandal)

Producer- Sam Mendes
( Skyfall, James Bond)

Assistant Producer- Malina DeCarlo
(The Best Exotic Marigold)

Executive Producer- Jonathon King
(Under The Mountain)

Co-Producer- Caroline Hewitt
(Sweeney Todd, Les Miserables)

Dad- Colin Firth
(The Kings Speech)

Son- Jonathon Lipnicki
(Stuart Little, The Little Vampire)

Mum (deceased)- Emily Mortimer
(Dear Frankie, Shutter Island, Harry Brown)

Casting Director-Laray Mayfield
(Fight Club, The Girl With A Dragon Tattoo, The Social Network)

Screenplay by (writer)- Patrick Marber
(Notes On A Scandal, Skyfall)

Director of Photography- Eduardo Serra
(Harry Potter And The Deathly Hallows Part II)

Music By- Alexandre Desplat
(The Kings Speech)

Manny Voiceover

This is the sound clip of my voiceover for my teaser trailer entitled 'The Missing'. This voiceover is not the complete one as it will have music in the background, however this voiceover was used as a replacement for scripted speaking parts. It adds more of an effect to the audience as it gives out a sense of sadness and sympathy.

Warhorse Teaser Trailer Music

This piece of music was used to add a sad effect for the audience. This music will be overheard in the background of my voiceover. It is the type of music which makes the audience reflect on what has happened previously in the movie.

Introduction Music

This piece of music was used for my introduction of my trailer. It works as background music for a voiceover about a teacher issuing the expulsion for one of my characters. It adds a nervous theme to the audience and they soon understand what is happening after listening to a short sound clip of this.

Potential Music

Although it has been added to this blog, it was not in fact used in my trailer. The reason why i have put it up on here is because it was a potential piece. It adds a somewhat spooky sense to the trailer, however it didn't work to its fullest strength because i had already used enough music.

Shot List

Shot list

1.     Establishing Shot x4/5- Shot of house, zoom in… car driving through drive

2.     Deep Focus Long Shot-Shot showing the back of the family, going for a stroll in a park

3.     Shots of dad doing cleaning (motherly stuff)

4.     Son on bed throwing rubber ball against wall portraying boredom.

5.     Shots of dad and son together before issues arise (doing stuff establishing them as mum and son)

6.     Shot of dad in armchair reading paper

7.     Many shots of son taking cigarettes from dad, different shots of the cigarettes, of the packet, of the cigarette, of the boy looking up at the packet…

8.     Over the Shoulder Shot Medium Close Up- Son starts to act up- 2 start fighting as son starts to smoke

9.     Reaction of dad receiving expulsion letter- (2 shot)

10. Shot of dad turning round to son- facial expressions is key (dad on chair, reading paper, head turns round)

11. Extreme Close Up Shot of son with the paraphernalia- (spoon with brown extract & foil on him)- dark room with good lighting (lamps)- highlighting peoples faces, mise-en-scene etc…

12. Medium Shot- dad confronts son on the stairs- argument kicking off. Doors slamming (cut)

13. Close Up-Husband being unreasonable- backing the son for experimenting

14. Close Up of boy/Over the Shoulder Shot (mothers point of view) Mother sees the son is looking worse for wear- walks out the house- slams door

15. Over the Shoulder Shot (both sides of characters) dad 1 on 1 with son in the living room talking about the issue

16. Shot of son in bathroom grabbing pills overlooking mirror

17. Medium Shot/ Close Up of photo/over the shoulder shot dad standing up, looking at photos of the son as a baby- notices the happiness.

18. Low Angle of boy- Confronts son- stop or kicking you out

19. Loose Framing/ High Angle/Medium Close Up- son picking up knife.

20. Dramatic snapshots of dad and son.  

Conventions of a Teaser trailer

Conventions of teaser trailers

·      Production company logo- e.g. WB or Warp Films

·      Images of the film

·      Title of the film

·      Release date (for a teaser this is likely to be ‘Coming Soon’ or ‘Winter 2012) rather than being specific

·      Indication of genre- the intended audience should be clear (through music, voiceover, mise-en- scene)

·      Website, Twitter, Facebook etc…

·      Voiceover man

·      Editing- transitions often include flashes, quick fades, and dissolves alongside more conventional cuts

·      Possibly cast, crew, director credits

·      Possibly references to other films (that this is similar to) or other films that have been directed/produced by the same people

·      Stars/names of stars

·      References to awards that cast/crew/film may have won or been nominated for

·      Music- to reflect its genre and also that it works with the images

·      Taglines

·      Quotes from other films, e.g. ‘from the director of…’

·      Sound effects

·      Eye candy

·      Reference to the source material the film is based on

·      Camera shots/movement

Potential Logos for Teaser Trailer

List of Potential Logos

Warner Brothers

Castle Rock Entertainment

Paramount Pictures

New Line Cinema

Fonts

Pixelated is using the font called 'Rough Typewriter'. I like this font because it shows the writing in a more 'roughed up' look, which would benefit my magazine front  cover to add more character into it. 

Film On The Go is using a font called 'Caviar Dreams'. Although it is basic, it lets the target audience know that looks doesn't matter and that it is all about the inside of the magazine. It uses simplistic writing which is what i need to use as the readers need to focus on the magazine, not just the type of font it uses.

Steadicam is using the 'Optimus Princeps Semi-Bold' font. I like this font because it is a basic font yet allows the target readers to not spend too long looking at and to focus more on the layout and other eye-catching information on the front page.

Cut is using 'Organic Elements' font. This font is very simplistic and basic but it offers the target readers an insight into what the type of magazine will be about. 

Fade is using 'Lion King' font. This font is rather artistic but i like i because it offers the readers an insight into a modern day magazine. I will be using this font because not only do i like it but i think it is a rather smart and sophisticated font.

Potential Coverlines

The Dark Knight Rises- this should be on my magazine front cover because it is an appropriate rating to what my teaser trailer should be.

360- 360 is likely to be a 15 certificate, which is perfectly appropriate to my teaser trailer, especially as my rating will be a 15 as well.

Ted- Ted will be on my magazine front cover because it is a new film to be released around the same date my film will be released. The target audience for Ted is the same audience as mine, apart from Ted is a comedy.

Step Up Revolution- Although a different rating, my magazine front cover will not only involve these films due to their ratings, but they will also have different films with different ratings to add a more open field for readers.

5 potential magazine names

Pixelated

I like the title of 'Pixelated' because it shows the intended target readers that this magazine is for people who are interested in movies whether it is mainstream or not it is a unique title. It is appropriate to use this name because it shows the audience that it is an inventive magazine for readers of film interests.

Film On The Go

'Film On the Go' is a prestigious title name allowing the audience to indulge in independent films belonging to British film makers. Inside the title name, it gives the impression, as a a magazine it allows the reader to take the magazine out with them whether it is on the train, or simply to read before bed. This name can give readers a chance to read film reviews, interviews and photographs whilst on the go.

Steadicam

'Steadicam' is a good choice of names as it is a direct link in to the world of cinematographers and the equipment they use. This title of a magazine would suit perfectly for the independent film category as it is a unique name and would stand out well for all readers.

Cut

'Cut' can be deceived in many ways, which is why i think it is a good name. Readers can immerse themselves in this mainstream type magazine with different types of interviews, photos and reviews from actors promoting their new up and coming films.

Fade

'Fade' gives the readers a glimpse of what it is like for independent films with strong links to the directors and all the cast and crew. 'Fade' is a small word with a big link to films as almost every film will have a type of fade involved. The title is very much film-orientated and therefore it would represent a mainstream type of magazine involving a big picture of the actor in character, film reviews and awards and nominations for big film events such as Cannes, the Baftas and the Oscars.

Differences of the same magazine

 This front cover illustrates how my front cover would look like. The content is enough to fill the borders of the page, with space for a big photo of an actor in character- like so. The layout for this magazine is fairly simplistic- with 50 best films, reviews on films and DVDs, big photo of the character being promoted, and many films with interviews and reviews at the bottom of the page.

 This front cover, similar to the above illustrates the same layout and content. Films to be reviewed are at the top of the page, with the title of the magazine cutting into the actors forehead revealing an eye catching white font. Actor interviews at the side of the page to allow the reader to read up on their favourite actors or actresses. The film to be promoted is at the bottom of the page to potentially save the 'best till last'.

This front cover shows the character (in this case Harry Potter) in full costume capturing the readers attention as the photo is so bold and big. Articles on the side of the page to attract readers with inside gossip and information. The title of the film is in the same font as the title of the magazine title, yet this time, the photo of the character has cut some of the magazine title out.


























*Every magazine front cover includes a bar code.*

5 different magazine front covers

Empire has a mainstream layout. It includes a centred stage photo of an actor in character of a film which is due to be released. The style of this magazine front cover is fairly modern as it includes review, and awards various actors have received.

 Filmmaker has a niche market feeling. It represents the independent film as well as Hollywood blockbusters. An actor fills the front cover to attract readers. The title of this magazine appears to be of 'funky' font to show that the target audience is fairly young.

 American Cinematographer features a front page filling photo of an actor who is promoting a film. The layout is completely different to the other magazines i have looked at, due to the fact that there is no reviews, no interviews, but just a photo of an actor who no doubt will feature in a double paged interview.

 Sight & Sound is an independent film magazine focusing on film directors. The layout clearly shows that the actor is the main focus point for readers. As it is not really a film review type of magazine, it features directors, in this case Quentin Tarantino. The title of the magazine is fairly blunt in the case of it doesn't really stand out apart from the colour of the fonts.

Total Film shows an actor in character as the main photo on the cover. The title is fairly eye-catching which will be good to attract readers. The content of this magazine has photos of other films to be discussed, as well as a bold tag line for the discussion of the new movie, in this case Sherlock Holmes.

Conventions of a magazine front cover

Film Publication

Magazine Publications

Empire- 

Empire is a popular magazine read by many film enthusiasts. Unlike Sight and Sound, it focuses mainly on mainstream and art films.

Total Film- 

Total Film is a magazine for up and coming actors and directors. The magazine features in-depth interviews with these actors. As well as this, the magazine also features photo shoots and major film previews.

Sight and Sound- 

Sight and Sound unlike many film magazines includes informed and independent film news and comments, in-depth interviews with leading film makers and retrospective articles vividly bringing film history to life and reviews of every new cinema released films.

American Cinematographer- 

American Cinematographer looks at the art and craft of cinematography. They go behind scenes on domestic and international movies. The magazine features in-depth interviews with directors and key collaborators. They also feature historical articles and the latest tools and gadgets used in the director’s grasp.

Film Maker- 

Film Maker includes interviews and case studies to help filmmakers.

Film- 

Film is a Polish magazine dedicated to cinemagoers.

Filmfare- 

Filmfare is an Indian magazine involving snippets and sneak previews of Hindi films.

Premier-

Premier is an American film magazine production company, which focuses on reader’s comments regarding to films being released, a look at up and coming films and a ‘spotlight’ on the hottest directors.

Indie Slate-

Indie Slate is a magazine for independent films and video tracking.

Take 1- 

Take 1 is an Indian film magazine focusing on movie celebrities and their personal lives.

Backstage- 

Backstage is purposely sold for the distribution of actors, directors, cast and crew.

Entertain Magazine- 

Entertain Magazine is devoted to films, DVDs, video games and themed entertainment.

    Starburst-
 Starburst is a sci-fi magazine mainly aimed at sci-fi films such as Star Wars including news and reviews.