Conventions of a Teaser trailer

Conventions of teaser trailers

·      Production company logo- e.g. WB or Warp Films

·      Images of the film

·      Title of the film

·      Release date (for a teaser this is likely to be ‘Coming Soon’ or ‘Winter 2012) rather than being specific

·      Indication of genre- the intended audience should be clear (through music, voiceover, mise-en- scene)

·      Website, Twitter, Facebook etc…

·      Voiceover man

·      Editing- transitions often include flashes, quick fades, and dissolves alongside more conventional cuts

·      Possibly cast, crew, director credits

·      Possibly references to other films (that this is similar to) or other films that have been directed/produced by the same people

·      Stars/names of stars

·      References to awards that cast/crew/film may have won or been nominated for

·      Music- to reflect its genre and also that it works with the images

·      Taglines

·      Quotes from other films, e.g. ‘from the director of…’

·      Sound effects

·      Eye candy

·      Reference to the source material the film is based on

·      Camera shots/movement